AT&T 5G College Football

To promote their 5G network, AT&T wanted to lean into the unparalleled passion of college football fans with a nationwide TV campaign. So we created an insider-advert that only college football fans would truly understand.
We leaned on the insight that every college has nicknames for their stadiums and student sections
and showed them that, with 5G, you don’t have to be there, to be there.