Under Armour
Rush

RUSH apparel is scientifically proven to marginally improve performance on the court. This… sounds like total advertising snakeoil. So, we created a documentary with Gotham Chopra featuring NBA star Steph Curry and many more, to have plenty of time to prove its legitimacy while exploring the monumental difference marginal gains can make in sport. 

The documentary was followed up with product spots, live events in New York and an EA sports mobile collaboration.